Thursday, March 11, 2021

Cheese Targets Asian Community With Digital Banking, Backed By $3.6M

A new, Pasadena-based fintech startup, Cheese, said on Wednesday that it has launched a digital banking platform focused on Asian communities. According to the company, it is offering up zero-fee, cashback banking services to customers, serving primarily Asian-Americans and immigrants in the United States. The company has coupled its banking services with cash back at stores, and donations to charitable organizations supporting the Asian-American community. The new startup was founded by CEO Ken Lian. The company has tapped Asian actor, musician, and host Jimmy Wong, who will service as "Chief Community Ambassador" for the company. The company has raised $3.6M in seed funding from Ifly.vc, Amplify, Adam Nash (former CEO of Wealthfront), Spencer Rascoff (Zillow), Wedbush Ventures, Idealab, and Operate Venture Studio. More information »

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