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Coozie, Backed By Science Inc., Launches Outdoor Gear Rentals

A new, Santa Monica-based startup, Coozie, backed by startup studio Science Inc., said Tuesday mornig that it has launched a new, outdoor gear rental service, aimed at helping its customers get into the outdoors without having to invest in their own gear. According to the startup, it is hoping to democratize access to the outdoors, but in a way that promotes "sustainable outdoor recreation" and reduces the burden of ownership. The company offers up such items as tents; backpacks; sleeping bags; stoves; and surfboards and wetsuits to outdoor enthusiasts, for what it says starts at only 15 percent of the retail price of those items. The service is available anywhere in the continental U.S., and includes a free return label. The startup is led by Rachelle Snyder and Ross Richmond.