Friday, June 14, 2019

CreatorIQ Finds $12M For Influencer Marketing Software

Los Angeles-based CreatorIQ, a developer of enterprise software used for influencer marketing, has raised $12M in a Series B funding round, the company said Thursday. The funding was led by TVC Capital, and also included Affinity Group, and Unilever Ventures. Affinity Group is a partnership between TPG Growth and Evolution Media. According to CreatorIQ, it is using artificial intelligence (AI) to help companies manage their influencer marketing efforts, with clients that include Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, and Unilever. CreatorIQ is led by founder and CEO Igor Vaks. Among other specifics of the company's software, CreatorIQ says it has developed a developing a proprietary algorithm to uncover the authenticity of a creator's audience and address es the "follower fraud" epidemic. More information »

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