Thursday, January 21, 2010

EA Mobile Targets Amazon's Kindle

Los Angeles-based EA Mobile, the mobile game publishing arm of Electronic Arts, has set its sights on a new platform for its mobile games: Amazon's Kindle. According to Amazon.com, it is launching an effort to allow developers to create their own, active content on the electronic reader, including games, Internet-linked content, word games, and puzzles. As part of the announcement, Amazon said that one of the first firms to be creating applications for the Kindle is EA Mobile. No details on which titles would first appear on the Kindle. Amazon said the new software development kit program from the firm will be offered as a limited beta to interested developers late last night. EA Mobile came out of EA's acquisition of Los Angeles based Jamdat in 2005.

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