Friday, February 1, 2013

Ellie Jumps Into Activewear With $2M In Funding

Science, Inc., the startup incubator headed by Mike Jones, has just tossed its ring into the another e-commerce category: women's activewear. Science just launched Ellie, a site which offers up clothing for activewear for women, via subscription. The firm said this morning that it has raised $2M in a funding round from Trinity Ventures, Rustic Canyon Partners, and Blumberg Capital. The area of women's fitness fashions seems to be a popular one for Los Angeles startups; just earlier this week, Carbon 38, launched into the same segment, aiming at women's fashion and fitness clothing. The new startup from Science joins a number of other subscription and fashion themed companies at the startup studio/incubator, including TripleThread (work clothing for men), Uncovet (home fashion), Wittlebee (children's clothing), and MeUndies (underwear). More information »

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