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FabFitFun Debuts Interactive, Live Programming

West Hollywood-based FabFitFun is launching new, interactive, live programming, behind the company's women's lifestyle brand, intended to help showcase its products, including beauty demonstrations, DIY projects, and a gameshow, the company said on Monday. According to FabFitFun, the new FfF Live programming will run Monday through Friday on its Facebook page. The company said the content goes to help differentiate the company by leveraging the Facebook platform, to interact with its audience. The new live programming on Facebook is in addition to its current, streaming video service, FabFitFunTV.