Friday, December 3, 2004

Gateway Stages Japanese Comeback

Irvine-based Gateway made a symbolic gesture yesterday with the brand's re-entry into the Japanese market, which Gateway had withdrawn from in 2001. The company introduced a total of four new models for the Japanese market, including two notebooks, the Gateway 4000JP and 3538JP, and two PCs, the 705JP high performance desktop and Gateway 600 ultra slim small form factor desktop. The company will offer its new line of PCs through Japanese retailers Ishimaru Denki Co. Ltd., Joshin Denki Co. Ltd., Nojima Corp. and Tsukumo Co. Ltd. Gateway will tap the existing eMachines Japanese distribution network it already has established. The move is mostly symbolic as eMachines, which Gateway acquired early this year, already maintained a distribution and support network in Japan.

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