Wednesday, May 8, 2019

GOAT Jumps On Augmented Reality

Los Angeles-based online sneaker marketplace operator GOAT has rolled out an augmented reality (AR) feature, which lets buyers on the site see sneakers feature on the site in AR, the company said on Wednesday. According to GOAT, users on iOS and Android can both view sneakers in a new AR feature of those apps, starting with the Travis Scott x Air Jorcan 1 Retro High OG 'Mocha'. GOAT recently raised $100M in a funding round led by Footlocker, and has raised nearly $200M in total for its efforts.

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