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H Code Launches Digital Marketing, Media Product

Santa Monica-based H Code, which provides digital advertising services around reaching the U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic consumers. The company said Tastemakers is a "multi-platform" offering which includes digital advertising, social media, and branded content, including content creation, production, talent vetting and management, and more. The expansion pushes H Code further into the land of agencies with additional services, on top of its current digital advertising representation services.