Thursday, March 7, 2019

HG Data Becomes HG Insights

Santa Barbara-based HG Data, which has been developing software that helps companies understand the technology stack their operations depend on, has rebranded itself as HG Insights, and launched a new platform it calls the HG Insights Platform. According to the company, its platform is focused on "next generation technographics" to help drive sales, marketing, and strategy. Technographics is a new buzzword being used in the industry to describe market research tools to identify customers through market segmentation. According to HG Insights, its products allows businesses to use "company spend, technology installs, and contract information" to find pathways to growth. The company also said it has launched a new website to go along with the new company name and branding.

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