Thursday, July 2, 2020

Hollar No More, As Five Below Rebrands Site

Los Angeles-based, low-cost e-commerce products site Hollar is no more, and will be swallowed up by new owner Five Below, six months after the acquisition of Hollar by Five Below. According to an email to current customers of Hollar--known for its "dollar store" style, grab bag of products--Hollar will "soon become Five Below" and continue to offer up its $1 to $5 products, and occasional products of up to $10. Five Below--which runs a chain of "dollar store" style retail stores--acquired select assets of Hollar back in January of 2020. Financial details of that deal were not disclosed by either of the companies. Five Below had said it would use the buy to help bolster its digital capabilities, and in particular to gain access to Hollar's e-commerce platform and fulfillment operation. Five Below is based in Philadelphia, Pennsylvania, and recently has 900 stores across 36 states. It's unclear how much of Hollar's operations remain in Los Angeles.

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