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HONK Names New Chief Revenue Officer

Los Angeles-based HONK Technologies, which operates a roadside assistance service to connect drivers with towing, said this morning that it has named Rochelle Thielen as Chief Revenue Officer. Thielen was most recently Executive Vice President, Partners, and previously also served as CEO of Estify, and has served at Mitchell International and Audatex, according to the company. HONK provides its roadside assistance service to individuals, automobile manufacturers, insurance carriers and fleets.