Thursday, May 2, 2019

Hulu Ups Subscribers To 26.8M Paid Users, Bingeing Drives Ad Dollars

Los Angeles-based streaming television service Hulu says it has upped its total number of customers to 28 million in total, with 26.8 million of those being paid subscribers. The company shared the subscriber numbers as part of a presentation at its annual "Hulu Upfront" event in New York City. According to Hulu, it is also seeing increasing average time per subscriber, with an increase of more than 20% in 2018. The company did not not give average number of hours of time spent viewing its content for each of its users. The company says it added a total of 7.5 million paid U.S. subscribers in 2018. In addition to those stats, the company says that a significant number of its subscribers are "binge watching" its content, with 40 percent of its viewers bingeing more than one series each month, and 50% of its ad-support hours coming from that "binge watching".

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