Friday, November 16, 2018

HyperX Gets Naming Rights On New Las Vegas Esports Arena

Fountain Valley-based computer gaming products maker HyperX, which is a division of Kingston Technology, said it has partnered with global e-sports entertainment firm Allied Esports, to obtain the naming rights for a new, e-sports areana based in Las Vegas at the Luxur Hotel & Casino. According to HyperX, the new arena will be called the HyperX Esports Arena Las Vegas, in an exclusive, multiyear naming rights partnership. Financial details of the deal were not announced. HyperX said the partnership will include co-branded experiences and events, with marketing, promotion and "product activations", a prominent retail presence in Las Vegas, co-branded content and collateral at the venue, online, and on social platforms, and more. HyperX was already the "Official Peripheral and Arena Partner" of Allied's Las Vegas arena.

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