Tuesday, February 13, 2018

HyperX Sign's NBA's Joel Embiid As Brand Ambassador

Fountain Valley-based HyperX, the video gaming division of Kingston Technology, said Monday that it has signed up Philadelphia 76ers center Joel Embiid as a brand ambassador for the company's headset brand. Financial details of the endorsement deal were not announced. According to HyperX, Embiid is an "avid gamer" and frequently plays NBA2K18 or comments on sports and esports on his social media accounts. HyperX has a number of endorsement deals with traditional sports players who also dabble in eSports.

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