Monday, June 25, 2018

HyperX Signs Brand Ambassador Deal With JuJu Smith-Schuster

Fountain Valley-based gaming hardware developer HyperX, which is a division of Kingston Technology, announced this morning that USC Trojans' Juju Smith-Schuster has been signed on as a brand ambassador for the company's HyperX gaming headsets. Smith-Schuster--who is now a wide receiver for the Pittsburgh Steelers--apparently is a video gamer, and will use HyperX's HyperX headsets during his gaming sessions. Financial details of the sponsorship deal were not announced. HyperX said Juju Smith-Schuster is the first, professional football player acting as one of its brand ambassadors. Juju Smith-Schuster will include HyperX branding on his live streams on Twitch, participate in HyperX marketing campaigns, and appear at fan events, according to HyperX.

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