Monday, February 23, 2009
Insights and Opinions: Nicole Jordan, The Slow Build
Nicole Jordan, who has been instrumental in bringing together the Los Angeles technology industry, gives startup CEOs a primer on what to expect from their PR efforts in our Opinions and Insights section today:
...Look, CEO's, we understand that you're excited. And we are too. But, you have to come to terms with the fact that building a truly positive and well-known brand for your company takes time. Show me one company that did it any other way.