Friday, May 1, 2009

Internet Brands: 5 Websites For $1.6M

Looking to figure out how much your niche web site is worth? Los Angeles-based Internet Brands reported earlier this week in its quarterly results that it spent $1.6 million for the 5 vertical websites it purchased during the quarter. The firm announced earlier that it would take two of those sites and make them part of a new Money & Business vertical. The three sites that Internet Brands named were FinWeb.com, SmallBusinessNotes.com, and Outblush.com; FinWeb.com had around 50,000 unique visitors last month, according to Compete.com; SmallBusinessNotes around 65,000 unique visitors; and Outblush.com also around 50,000 uniques. The five sites were up from three reported by the firm last quarter, when it spent $2.7m on a number of auto related websites.

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