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Joymode's Pop Up Store Launches Today

Los Angeles-based Joymode, the new startup headed by former Klout founder Joe Fernandez, has opened up its first "pop up" store today, at the Sunset Junction. The startup offers up the ability to rent a wide range of "experiences"--all the stuff you need for a backyard movie night, virtual reality gear, electric scooters, and more--so you don't have to own a bunch of things you only use once. The startup said that the store will be open throughout the month of December, and that anyone who visits the store will be able to purchase a membership and get a free, rental experience. The company's membership has been invite-only, and visitors to the store are the first who will get a chance to join.