Monday, August 19, 2013

Lynda.com Planning Big Television Ad Push

Lynda.com, the online training and learning service, is looking to ramp up awareness of its service with some television advertising, it appears. A media planning and buying company, Ocean Media, said today that it has been selected as the agency of record for Carpinteria-based Lynda.com, to help create and place cable television ads for the online training provider.

Ocean Media, which is based in Huntington Beach, said it will be managing broadcast media planning and buying, with plans to air spots for Lynda.com on major cable networks, including HGTV, Discovery, DIY, A&E, and Golf. Ocean Media did not say how much Lynda.com plans to spend on the media push. Lynda.com recenlty took a big, $103M funding round, and has been expanding in the face of a big growth in the online learning and training services industry.

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