Friday, May 6, 2016

mitu Launches Voter Drive Targeting Latino Millennials

Los Angeles-based, digital media brand mitu said this week that it is launching a new, voter registration initiative, which will look go register one million, Latino millennials to vote by October. According to mitu, its new T.A.C.O. Challenge (Take Action. Commit Others) comes as Latino millennials now represent 44 percent of eligible Hispanic voters, yet where only 38 percent of those Latino millennials voted in 2012. mitu says that it has signed up many celebrities and social influencers, including Danny Trejo, Eugenio Derbez, Russell Simmons, Magic Johnson, Aloe Blacc, Jazmin V., Tatyana Ali, and Marco Antonio Regil, to help launch the challenge.

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