Wednesday, December 11, 2019

Napster, Super Hi-Fi In Personalized Music Deal

Online music streaming service Napster (now owned by Rhapsody International), and Los Angeles-based audio technology developer Super Hi-Fi announced this morning that the two have entered into a partnership, where the two will work together on personalized and branded music. According to the two, they will be connecting Napster's back-end music and audio platform with Super Hi-Fi's front-end integration. Financial details of the partnership deal were not announced. The two said the deal will "add a critical layer of differentiation and customized listening features." Super Hi-Fi is led by Ceo Zack Zalon, and says its technology allows listeners to enjoy music, news, weather and other relevant thematic programming in a fluid, precisely stitched flow. The company says its technology is being used by the Universal Music Group, The Associated Press, Peloton, and iHeartRadio.

---