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Newegg Aims Tool At Build Your Own PC Market

Los Angeles-based online electronics retailer Newegg is looking to attract people interested in building their own, custom computers, with a new "PC Builder", the company said today. The company said its Newegg PC Builder lets users configure their own custom computer, without having to consider the issues of hardware compatibility. The company says its custom PC experience lets people personalize, upgrade, add custom cooling, hardware overclocking, and more. Newegg is aiming at DIY enthusiasts who enjoy creating their own custom machines for gaming, rendering or video editing.