Friday, August 28, 2020

Openfit Ties Fitness Content Into Amazon Halo

Santa Monica-based Openfit, which provides digital, on-demand and live fitness, nutrition, and wellness programs, says it has tied into Amazon Halo, Amazon's new fitness and health tracking band. According to Openfit, as part of the collaboration, it has created a series of fitness-focused Labs which converts the data tracked by Amazon Halo into "actions that lead to measurable impact on their health and wellness." Financial details of the link were not announced. Openfit said it is providing "Labs" for the Amazon Halo, featuring a variety of fitness categories, ranging from yoga to barre to Pilates; Amazon Halo apparently currently offers up over 100 Labs created by both Amazon as well as third parties like Openfit.

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