Wednesday, March 3, 2010

Perfect Market Confirms $6M Fundraising

Altadena-based Perfect Market, which is developing technology to help publishers monetize their long tail content, confirmed today that it has raised $6M in a Series C funding round. The firm said the round was led by Tribune Company, and also included Trinity Ventures, Rustic Canyon Partners, and Idealab. According to Perfect Market, the new funding will go to market and deploy its solutions. Perfect Market said that the Tribune Company has been using its product on a number of its web properties. As part of the funding, Dan Kazan, Senior Vice Preisdent of Corporate Development at the Tribune Company, joins the company's board of directors. Perfect Market is headed by Julie Schoenfeld. More information »

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