Tuesday, August 14, 2012

Poptent In Deal With Edelman

Los Angeles-based Poptent, the startup which is using crowdsourcing to help companies create advertising for their brands, has inked a deal with public relations company Edelman, the two said today. The companies said that Edelman will use Poptent's network of videographers to create video content for Edelman's clients worldwide. Financial details of the deal were not announced by the company. Poptent, headed by Andy Jedynak, employs a network of professional and semi-professional videographers, which help produce commercials and video for brands and agencies, at what it says is a fraction of the cost of traditional methods. Edelman and Poptent said the move comes aftaer a successful pilot with client Girls Scouts of the USA, where they produced two PSAs for the Girl Scouts. Poptent is venture backed by MK Capital, and recently inked a $5.5M round in July.

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