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Prime Focus Technologies Rolls Out Ai Product

Los Angeles-based Prime Focus Technologies, a developer of enterprise resource planning software for the media industry, said it has launched a new, artificial intelligence (AI) tool, which it says is aimed at content management, audience engagement, and revenue generation for media companies. The company said its AI engine provides automated metadata, identification of things like places of interest, celebrities, brands, key moments, and dialogues; along with other features. Pricing on the new software was not announced.