Thursday, April 9, 2020

Report: Online Events, Webinars To Replace Live Events In 2020

El Segundo-based Aggregage said this morning that it has run a survey of publishers, and found that a 70 percent of marketer are expected to cancel all or some of their live events for the next 60 days, and nearly 25 percent plan to cancel some or all of their live events for the next six months. Aggregage said its survey found that 65% of those surveyed plan to reallocate some or most of their live event budgets to online events, such as webinars. Aggregage said the survey was conducted in late March by B2B Marketing Zone, a site and newsletter for B2B marketers, and Webbiquity LLC, a digital marketing consultancy. Aggregage, led by CEO Robert Flynn, said many B2B marketers expect that online events and other digital programs will be used to replace the lead generation they were counting on from live events.

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