Thursday, January 23, 2020

Report: Snapchat, NBC Team On 2020 Olympic Summer Games Coverage

Los Angeles-based Snap, the parent company of Snapchat, has inked a deal with NBC where NBC will produce four, daily original shows on the Olympics and Team USA for Snapchat, according to Variety. Financial details of the deal were not announced. The two previously had agreements to cover both the 2018 Winter Olympics and 2016 Summer Olympics. The move most likely will help Snapchat cement its place among millenials and Gen Z as a major distribution route for content to younger demographics.

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