Friday, November 11, 2016
Rubicon Project: Record Breaking Video Advertising After U.S. Election
Los Angeles-based online advertising marketplace operator Rubicon Project says that it has seen record-breaking video advertising spend, following the U.S. Presidential Election, as people have been turning to video for information on the aftermath of the election. Rubicon Project said that Election Day was the single biggest day in its company history in terms of video spend, with roughly 85% of that video on mobile.