Thursday, November 3, 2022

Snap, Amazon Team On AR Shopping For Eyewear

Venice, California-based Snap and Amazon said today that the two are partnering to offer up augmented reality (AR) shopping. The two said that Snapchat's Lenses feature will be used to allow customers to virtually "try-on" glasses from Amazon Fashion. Financial details of the partnership were not announced. The new feature offers up Lenses which reflect eyewear available from Amazon Fashion.