Thursday, June 6, 2024

Snapchat Claims AR Drives Sustainability

Can augmented reality help the environment? Venice-based Snap--the company behind Snapchat--claims it has research which shows that using augmented reality (AR) provides a "more sustainable shopping experience for consumers", and provides both "profitability for brands and positive environmental impacts". The company said its research survey, run by Alter Agents, questioned 7,500 AR users, ages 13-45, across five countries, including France, India, Saudi Arabia, United States and United Kingdom. Among its findings, is Snap said the use of 93 percent of the consumers surveyed have "have either maintained or increased their purchases of sustainable products over the past year" as a result of using AR.