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Soul Machines Launches Generative AI Features

Los Angeles-based Soul Machines announced on Wednesday that it has launched a new product, which provides "hyper-realistic, autonomously animated" AI-created "digital people" for brands and celebrities. The company said its tools allows for the creation of a customized "Digital Person" which can "engage and respond in real time by simulating human behavior", and is now integrated with OpenAI's ChatGPT. Soul Machines had previously deployed its technology for big brands, like GM, Heineken and the World Health Organization, Jack Nicklaus and Carmelo Anthony; the new connection seems to be the addition of generative AI to its existing avatars.