Tuesday, April 17, 2018

SRAX Launches Offering For Auto Industry

Los Angeles-based digital marketing software developer SRAX said this morning that it has launched into a new vertical, the auto industry, with a new product called SRAXauto. According to the company, the new tool is aimed at auto manufacturers and dealers, and helps them to target and reach buyers at dealerships, auto shows, or desktop and mobile platforms. The company said it uses car buyers' device IDs, and also provides digital ads, direct mail, tracking of visitors at dealerships, targeting of buyers at the end of a lease or loan, and much more. Pricing on the new product was not announced.

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