Monday, November 11, 2013

The Honest Company Raises $25M More

The Honest Company, the Los Angeles-based e-commerce company founded by Brian Lee and celebrity Jessica Alba, has raised $25M more in a funding round, the firm said this morning. Thew new funding came from Institutional Venture Partners, and also included Iconiq Capital, Lightspeed Venture Partners, and General Catalyst Partners. The Honest Company offers up a variety of eco-friendly baby- and kids- products via subscription. Lee is a serial entrepreneur who has been involved in such companies as LegalZoom and ShoeDazzle. The Honest Company has now raised $58M in funding.

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