Tuesday, February 1, 2011

Total Immersion Power App for eBay

Los Angeles-based Total Immersion, the developer of augmented reality software, said today that it is powering a new feature for eBay, which allows users to try on sunglasses using its technology. The firm said it is powering a mobile shopping feature within eBay's Fashion app, which allows users to apply virtual sunglasses to their own video image. The company said the feature will help users adjust fit, choose styles, and find colors before shopping for sunglasses on eBay's online auction site. Total Immersion is headed by Bruno Uzzan.

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