Wednesday, November 8, 2017

TrackStreet Takes $2M For E-Commerce Monitoring

Santa Barbara-based TrackStreet, a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday. The seed funding was led by Okapi Capital, and also included Stage Venture Partners, SaaS Capital, and angels. According to the company, the new funds go towards further development of its artificial intelligence technology, and to extend its platform and for market efforts. TrackStreet's software is used by manufacturers to help them monitor "minimum advertised price" requirements they impose upon e-commerce retailers, which often are ignored, which helps protect brands from what the company calls a "race to the bottom" on pricing. Widespread, cutthroat price discounting is a bane for manufacturers, particularly those who also have a significant bricks-and-mortar channel they do not want to cannibalize through online sales. More information »

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