Tuesday, April 14, 2015

TrueCar Launches #DogsInCars Hashtag Charity Campaign

Santa Monica-based TrueCar is launched a new, social promotion Monday, where the company will donate $1 for every time someone uses its hashtag #DogsInCars--part of an advertising push by the company. According to TrueCar, it will donate $1 for every time the #DogsInCars hashtag is used in an Instagram photo, up to $50,000, to the Best Friends Animal Society. The charity effort is part of TrueCar's currently running TV ad spots, all of which revolve around dogs in cars.

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