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TrueCar Pilots Online Financing Apps

Santa Monica-based online new and used vehicle marketplace operator TrueCar is piloting the ability for customers to apply for financing online, for its customers in Southern California. According to TrueCar, it has launched an online credit application, which will allow those customers to apply for a VIN-specific lease, finance or cash payments online and instantly request credit approval. The company said the new feature matches the preferences of its dealerships, including enabling the auto lenders chosen by the dealer.