Thursday, March 25, 2004

ValueClick Lands Broadcast TV Customers

Westlake Village-based ValueClick (www.valueclick.com) said Wednesday that its AdWare Systems subsidiary has landed its first three broadcast TV clients for its new digital asset management solution. WFAA in Dallas, KLCS in Los Angeles, and WFSU in Florida will use the company's Content Depot solution for storing digital files for news production.

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