Tuesday, January 3, 2023

VideoAmp Wins Warner Bros. Discovery

Santa Monica-based VideoAmp, which develops advertising measurement software, said this morning that it has inked a deal with Warner Bros. Discovery. According to VideoAmp, it will measure cross-screen campaigns for Warner Bros. Discovery. Financial impact of the win was not announced. VideoAmp is led by CEO and Founder Ross McCray. The company is backed by The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners.

---