Tuesday, February 11, 2014

Virgin America Taps LA Startup For In-Flight Social Network

Virgin America said this morning that it has launched a brand new, in-flight social network, based on a mobile app from Los Angeles startup Here on Biz. According to Virgin America, it has launched an in-flight social network which is aimed at helping to connect fellow business travelers on its flights, via the free Here On Biz app. Virgin America said the app will help guests connect in the air with other guests and also on the ground at the company's lounges and terminals. Financial details of the deal were not announced. Virgin America is putting a significant amount of marketing muscle on the effort, including a Twitter promotion which will provide weekly winners with complimentary Gogo WiFi passes, and a grand prize which includes six Main Cabin Select business class flights, Virgin America Elevate Gold status, and annual Gogo pass.

---