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Whatnot Collects $4M In Seed Funding Round

A new, Los Angeles startup, Whatnot, which operates a online live stream shopping service and marketplace for collectors, said late Thursday that it had raised $4M in a seed funding round. The funding came from Scribble Ventures, Wonder Ventures, Operator Partners, Y Combinator, Liquid 2 Ventures, Twenty Two Ventures, and others. The company said it has built an online marketplace which addresses the issues of fraudulent activity on existing marketplaces. The company says it specifically provides verified products for collectors of such items like FunkoPop and Pokemon. The company said the new funding will go to growing its team, scaling its operations, and also expanding into other areas such as video games, comics books, designer toys and vintage fashion. The startup says it has 11 employees in Los Angeles.