Thursday, July 16, 2015
Yeti Acquired By Jim Armstrong, New Investors
Santa Monica-based Yeti, the local discovery and travel app developer led by Alex Capecelatro, has been acquired by a group of private investors, the company said Thursday morning. Financial details of the acquisition were not announced. Yeti said the investors include Jim Armstrong of March Capital Partners. Yeti--which was last known as At The Pool, and got its start as Hyphos--will now be headed by Andy Mazzarella. Yeti's mobile app allowed users to discover cool things to do and see in nearby locations, as recommended by other users.