Tuesday, February 23, 2021

Zefr Names New Board Member

Los Angeles-based Zefr, which helps marketers measure brand impact and advertising on such platforms as YouTube and Facebook, said this week that it has named a current Bed, Bath, and Beyond exec to its board of directors. The company said that Kristi Argyilan, current SVP of Brand Innovation at Bed, Bath and Beyond and former Target executive, will join its board of directors. Argyilan previously was Senior Vice President of Media at Target, having been there starting in July of 2014, and also served at Mediabrands. Zefr is led by co-CEOs and co-founders Rich Raddon and Zach James.

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