Monday, May 24, 2010

Ad.ly Responds To Twitter Ad Ban

Los Angeles-based Twitter advertising firm Ad.ly, which appears to have been caught this morning by Twitter's declaration that it would no longer allow third party advertising in Twitter streams, has responded to the announcement.

Sean Rad, the firm's founder, told socalTECH this afternoon that Ad.ly supports Twitter's effort to "create standards around in-stream advertising," explaining "Since inception, Ad.ly has, and still is operating under Twitter's approved guidelines and terms of service for advertising on its platform."

Rad said the firm will "look forward to continuing to create long term value for our advertisers and publishers," but did not address directly what Twitter's announcement means for the firm. Ad.ly recently landed another $5M in funding from GRP Partners, Greycroft Ventures, and Matt Coffin, the founder of LowerMyBills.

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