Tuesday, February 14, 2023

BEN Group Jumps On AI Bandwagon, Becomes BENlabs

Los Angeles-based BEN Group, which provides influencer marketing, product placement, and other services, has jumped on the artificial intelligence bandwagon, saying this morning that it renamed itself BENlabs. The company said the name change reflects "its innovative use of AI to connect brands and creators with key audiences through engaged human attention". The company is led by CEO Ricky Ray Butler.