Los Angeles-based digital entertainment studio DECA announced today that the firm has launched a new show, Momversation, focused on the "mom" demographic. The firm said the new show and site features video conversations between several popular "mommy bloggers". The new show is hosted by mommy bloggers Heather Armostrong of Dooce, Alice Bradley of Finslippy, Daphne Brogdon of Cool Mom, Asha Dornfest of Parent Hacks, Nataly Kogan of Work It, Mom!, Maggie Mason of Might Girl, Mindy Roberts of The Mommy Blog, and Rebecca Woolf, Girl's Gone Child. DECA said it will post three episodes a week, each three to five minutes in length, featuring the panelists discussing different topics. The show is coming out of the gate with Yahoo! as an online distribution partner; the firm said it also has secured a sponsorship from an unnamed, retail chain. The firm's site currently features advertising from Target alongside its videos.