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Zirx Shifts Parking Service Away From Consumer Market

On-demand parking service Zirx is shutting down its on-demand, consumer parking service, which it had launched into Los Angeles in November of 2014, and is focusing instead on its enterprise business. The company said it the consumer business was a "very difficult business to scale" and even harder to "scale to great profitability", and that it will officially shut its consumer business on February 29th. Zirx began offering up valet parking for employees of businesses in September of 2015.