Wednesday, August 12, 2020

AdGreetz Partners With TikTok

Los Angeles-based AdGreetz, which develops a video personalization software platform for advertisers, says it has partnered with social networking service TikTok. Financial details of the partnership were not announced. According to the two, the deal will allow advertisers to produce, deploy, and optimize "hyper-personalized" content and messaging in real time. AdGreetz is ledby CEO and Founder Eric Frankel. The two said they already have partnered on a hyper-personalized app for Prudential plc., to launch a new health app, Pulse, which used location, gender, time of day and differing video messages that highlighted unique features and benefits of the app.

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